Author: Jonathan La Greca
VP Strategic Growth, Hotspex
With companies facing disruption and fears of being acquired by private equity firms, consumer insights leaders are being asked to do more with reduced budgets and fewer resources.
Earlier this year, I had the pleasure of sitting in on a university alumni summit presentation by Jeanine Basset, VP of Global Consumer Insights at General Mills, as she shared her wisdom on how insights leaders can manage to do more with less.
Jeanine shared three tangible ways insights leaders can manage their perspective and approach in the face of change and adversity:
by: Michael Dorr, Managing Director – Hotspex UK
Last week, I had the privilege of attending the ESOMAR Congress in Amsterdam. This year’s conference celebrated ESOMAR’s 70th anniversary and the theme was “Visionary”. More than ever, our industry needs to be focused on the future amid ongoing disruptions and ever-rising expectations from our clients and stakeholders. This year’s conference challenged us, as researchers, to think bigger and to embrace the future, while still promoting and upholding high standards for quality research.
Associate Vice President at Hotspex
As brand builders, we are constantly looking to incorporate leading edge marketing science and new thinking into our work at Hotspex, and semiotics plays an integral role in helping brands communicate, build and reinforce distinctive associations.
Last week, we had the pleasure of attending the 2017 Semiofest held in Toronto. We found ourselves amidst semioticians, academics, and lead practitioners of Semiotics from around the world exploring topics ranging from politics (Trump, Modi, Trudeau), to applied semiotics, to brand creation/packaging design, to tattooing as personal and cultural anchors. It was a truly unique experience unlike other marketing or insights conferences I’ve attended before.
Jonathan La Greca
VP Strategic Growth, Hotspex
Thank you to everyone for participating in this year’s Greenbook Research Industry Trends (GRIT) survey and voting Hotspex among the Top 20 global most innovative insights consultancies for the fourth year in a row!
We are very proud to have doubled the number of votes we received in 2016, helping us rise to #16 in the face of fiercely increased competition and continued disruption. In fact, there were over 2000 unique companies mentioned in the 2017 survey, and several new entrants cracked this year’s Top 50 most innovative insights companies list.
Michael Dorr has been appointed Managing Director of Hotspex’s UK business.
Earlier this year, Aron Galonsky was hired to focus on growth in the US market. 2017 is an exciting year for Hotspex, focused on expanding its global footprint. Now, starting July 2017, Michael Dorr will be spearheading Hotspex’s UK expansion. Michael will be responsible for building the Hotspex UK business, establishing an office and further building the Hotspex brand in the UK and Europe.
“We have identified the UK as a strategic market for Hotspex – we already have an impressive breadth of clients in the UK. Plus being in the UK means we can better serve our global clients based throughout Europe.” says Shane Skillen, CEO. “I can’t think of anyone better than Michael to take on this venture. He has a track record of growth and leadership at Hotspex that is very inspiring. Last year Michael joined the Hotspex Executive Team and has made significant contributions that are driving the company’s strategy for 2017 and beyond.”
Hotspex is happy to announce its new lunch and learn designed to help marketers and insights professionals apply the latest behavioral and marketing sciences and a store-back mentality to win at the First Moment of Truth (FMOT). We will share cases and examples of how we’ve helped global brands grow their base businesses by understanding the ‘Feel, Do, Think’ paradigm shift of shopper-based design.