Case study on how Hotspex used applied behavioral science and Google’s machine learning to create innovative advertising.
Marketing is more complex than ever as FAANG (Facebook, Amazon, Apple Netflix and Google) have changed the rules on how brands connect and create commerce with the world’s consumers.
Google is now the world’s biggest media company. The race is on between Amazon and Apple to be the world’s first trillion-dollar company. Amazon specifically is helping smaller brands rapidly expand by connecting them to consumers without the need for traditional advertising as the user reviews from 10,000 people can compete with a 30 second TV ad for impact.
Hotspex uses the GRIT report to guide our innovation agenda and to the GRIT’s most innovative rankings as proof that we are headed in the right strategic direction. If you haven’t read it yet, we strongly encourage doing so. You can download it here.
As part of our celebration of being voted the most innovative insights firm in North America, Hotspex will be presenting at 3 events over 5 days to share our most recent insights innovation.
The focus of these talks will be our recent integration of behavioral science expertise with Google deep machine learning and the impact this new solution has had in helping our clients demonstrate ROI to their executive teams.
Join us at any of the following talks to learn a few tips that you can apply to your organization immediately after the conference to demonstrate impact and ROI:
The Greenbook Research Industry Trends (GRIT) Report is a critical read for both clients and suppliers in the market research and insights industry.
The report provides insight into 3 important areas:
1. Current health of the insights industry;
2. A perspective on the trends that will shape the future of the industry; and
3. A ranking of our industry’s most innovative clients and suppliers.
As CEO and Head Innovator of Hotspex, I am incredibly proud of our team at Hotspex for achieving our recent ranking in the GRIT (Greenbook Research and Insights Trends) Report.
Hotspex was voted as the #1 most innovative insights firm in North America by clients (#2 by suppliers just behind Ipsos). We doubled our votes globally to move up from #16 in 2017 to become the #8 most innovative insights firm globally.
From a global perspective, we are excited by the opening of our London office, that now accompanies our two other global offices in New York and Toronto. We have a fantastic team set up in Europe that is already working with some really big brands in the EU.
Zero-Based Budgeting (ZBB) is taking the business world by storm, ushering in an era of corporate austerity that has global companies operating leaner and more efficiently than ever before.