A little bit about us

Voted the #1 most innovative insights firm in North America by clients (#8 globally)

We partner with our clients to pilot and deploy innovative new solutions to uncover insight that drives growth and long-term brand equity.

15 of the top 20 global advertisers work with

Global organizations use our platform because it allows them to harness insights to create growth, but also ensure that every touch point is consistently reinforcing their brand promise.

18 years, 34 countries, 67 HotStaff

We’ve come a long way in our 18 year history. We are now helping brands crack growth challenges in over 34 countries. We have 60+ amazing members of our Hotspex family, but you’ll learn more about them in our People section.

Our Platform

Growth through Segmenting & Targeting

How do I create segments that go beyond traditional needs states by identifying functional and emotional drivers of behaviour and ensure that my organization understands these consumer segments in their activation?

Growth through Brand Strategy

What are the functional, emotional, and personality attributes that will optimize my brand’s growth in a globally scalable way? How can I align my brand architecture and brand assets to support optimal growth?

Growth through Remarkable Ideas and Brand Activation

How do I identify and prioritize new consumer and communication targets, product innovations, and in-store activations earlier in the creative process to save non-productive marketing dollars and get these ideas into market sooner?


Growth of Brand Equity through Relentless Consistent Touch Points

How can we align all of our internal stakeholders and external agencies to consistent brand execution across omni-channel touch points, so that we build brand equity while growing our business?

Our Advantage

  • Voted the #1 most innovative insights firm in North America by clients (#8 globally)
  • We help you empathize with your consumer on a much deeper level.
  • We can dissect your brand and its assets to really understand what is driving or inhibiting growth.
  • We help you earlier in the creative or design process to improve and fast track remarkable ideas.
  • We engage your internal stakeholders and external agencies on learning journeys that go beyond testing and validation.
  • We help you, your marketers, and your agencies ensure that every new idea is consistently executed against your brand promise.

Depth. Granularity. Specificity. Sensitivity…

Smart Decisions. Grow your Business. Build Long-Term Brand Equity.

Need to find out how to turn your brand around?

Changing your packaging? Have you identified your iconic assets?

What if you could identify remarkable ideas well before production?

Who's thinking long-term for your brand?

"I really think what you do with emotion is unique. Other companies say they measure emotions, but they only touch on it. They don’t have a deep understanding of emotions and what to do about it like Hotspex does."

Insights Director, Leading Global CPG company

Our People

We call our family of 60+ amazing people our HotStaff.

We asked our HotStaff for the top 3 reasons they work here:

  1. You get to work with TOP global brand and work on really cool projects
  2. Incredible opportunity to grow and develop – we work hard
  3. We are a family and we have lots of fun (in a kind of nerdy way)
Shane Skillen

Shane Skillen

Gera Nevolovich

Gera Nevolovich

EVP Growth, Sales & Marketing
Kristina Dadswell

Kristina Dadswell

VP Research
Chloe Lee

Chloe Lee

Associate Vice-President Research
Kamala Allsop

Kamala Allsop

SVP, Research
Jonathan La Greca

Jonathan La Greca

VP Strategic Growth & Innovation
Joe Spencer

Joe Spencer

VP Innovation & Research Solutions
Kimberly Philip

Kimberly Philip

Associate Vice-President Research
Luke Austin

Luke Austin

SVP Research, North America
Ashley Robson

Ashley Robson

VP Research
Aron Galonsky

Aron Galonsky

Managing Director, USA
Michael Dorr

Michael Dorr

SVP Research
Toby Pilling

Toby Pilling

VP Technology
Lyda Forero-Rubio

Lyda Forero-Rubio

Associate Vice-President
Average # of cups of coffee our staff consumes a day
Projected # of studies we'll deliver this year
# of countries we've conducted studies for this year
# of years Hotspex has been around!
“See more of our thought leadership…”



Applied Behavioral Science and Google’s Machine Learning to Create Innovative Advertising

Case study on how Hotspex used applied behavioral science and Google’s machine learning to create innovative advertising.

The Challenge

Marketing is more complex than ever as FAANG (Facebook, Amazon, Apple Netflix and Google) have changed the rules on how brands connect and create commerce with the world’s consumers.

Google is now the world’s biggest media company. The race is on between Amazon and Apple to be the world’s first trillion-dollar company. Amazon specifically is helping smaller brands rapidly expand by connecting them to consumers without the need for traditional advertising as the user reviews from 10,000 people can compete with a 30 second TV ad for impact.

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Have you read the GRIT report yet?

Hotspex uses the GRIT report to guide our innovation agenda and to the GRIT’s most innovative rankings as proof that we are headed in the right strategic direction. If you haven’t read it yet, we strongly encourage doing so. You can download it here.

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Hotspex the most innovative insights firm in North America: Sharing our most recent insights innovations at IIeX, MRIA, and the ACA conferences

As part of our celebration of being voted the most innovative insights firm in North America, Hotspex will be presenting at 3 events over 5 days to share our most recent insights innovation.
The focus of these talks will be our recent integration of behavioral science expertise with Google deep machine learning and the impact this new solution has had in helping our clients demonstrate ROI to their executive teams.
Join us at any of the following talks to learn a few tips that you can apply to your organization immediately after the conference to demonstrate impact and ROI:

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What Drives Innovation in the Market Research and Insights Industry? (Highlights from the 2018 GRIT Report)

The Greenbook Research Industry Trends (GRIT) Report is a critical read for both clients and suppliers in the market research and insights industry.

The report provides insight into 3 important areas:

1.      Current health of the insights industry;

2.      A perspective on the trends that will shape the future of the industry; and

3.    A ranking of our industry’s most innovative clients and suppliers.

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As CEO and Head Innovator of Hotspex, I am incredibly proud of our team at Hotspex for achieving our recent ranking in the GRIT (Greenbook Research and Insights Trends) Report.

Hotspex was voted as the #1  most innovative  insights firm in North America by clients (#2 by suppliers just behind Ipsos). We doubled our votes globally  to move up from #16 in 2017 to become the #8 most innovative insights firm globally.

From a global perspective, we are excited by the opening of our London office, that now accompanies our two other global offices in New York and Toronto. We have a fantastic team set up in Europe that is already working with some really big brands in the EU.

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Contact Us

  •  To contact us at our North America Head Office:
    40 Eglinton Ave. East, Suite 801
    Toronto , Ontario M4P 3A2 Canada
  • Main: +1.416.487.5439
    Toll Free: 1.855.586.6531

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