Hotspex uses the GRIT report to guide our innovation agenda and to the GRIT’s most innovative rankings as proof that we are headed in the right strategic direction. If you haven’t read it yet, we strongly encourage doing so. You can download it here.
A little bit about us
We want consumer insights teams to be the heroes of their organizations. We can help you crack your brand building challenges by helping you understand and apply proprietary human and consumer motivation insight.
Voted the #1 most innovative insights firm in North America by clients (#8 globally)
We partner with our clients to pilot and deploy innovative new solutions to uncover insight that drives growth and long-term brand equity.
15 of the top 20 global advertisers work with
Global organizations use our platform because it allows them to harness insights to create growth, but also ensure that every touch point is consistently reinforcing their brand promise.
18 years, 34 countries, 67 HotStaff
We’ve come a long way in our 18 year history. We are now helping brands crack growth challenges in over 34 countries. We have 60+ amazing members of our Hotspex family, but you’ll learn more about them in our People section.
Our consumer motivation measurement platform is validated globally in 34 countries with thousands of hours of desk research and over 1 million consumer interviews. It is predictive with a 0.92 correlation between consumers’ intended and actual behaviour.
Growth through Segmenting & Targeting
How do I create segments that go beyond traditional needs states by identifying functional and emotional drivers of behaviour and ensure that my organization understands these consumer segments in their activation?
Growth through Brand Strategy
What are the functional, emotional, and personality attributes that will optimize my brand’s growth in a globally scalable way? How can I align my brand architecture and brand assets to support optimal growth?
Growth through Remarkable Ideas and Brand Activation
How do I identify and prioritize new consumer and communication targets, product innovations, and in-store activations earlier in the creative process to save non-productive marketing dollars and get these ideas into market sooner?
Growth of Brand Equity through Relentless Consistent Touch Points
How can we align all of our internal stakeholders and external agencies to consistent brand execution across omni-channel touch points, so that we build brand equity while growing our business?
Depth. Granularity. Specificity. Sensitivity…
Smart Decisions. Grow your Business. Build Long-Term Brand Equity.
Need to find out how to turn your brand around?
Changing your packaging? Have you identified your iconic assets?
What if you could identify remarkable ideas well before production?
Who's thinking long-term for your brand?
"I really think what you do with emotion is unique. Other companies say they measure emotions, but they only touch on it. They don’t have a deep understanding of emotions and what to do about it like Hotspex does."
We call our family of 60+ amazing people our HotStaff.
We asked our HotStaff for the top 3 reasons they work here:
- You get to work with TOP global brand and work on really cool projects
- Incredible opportunity to grow and develop – we work hard
- We are a family and we have lots of fun (in a kind of nerdy way)
"Surround yourself with great people and great things will happen."
Shane and his team of brand builders are on a mission to become the world’s most innovative and impactful brand builders. They are working with 9 of the top 10 global advertisers in over 25 countries to drive brand growth by accelerating the speed to market of new ideas, while helping reduce risk and non-marketing dollar spend.
Many companies talk about emotions, but Hotspex deepens brand builders’ understanding of human motivation to unlock brand growth. Their globally validated and proprietary human motivation measurement platform ensures that global brands trigger consistent emotions, personality associations, sensory cues, and rational benefits across all touch points along the shopper journey. The impact is that brands have more success driving consumer behaviors, while building consistent mental availability of their brand’s assets and cues.
Recently voted among the top most innovative insights consultancies according to GRIT, Hotspex is focused on innovation, including cutting edge research related to mental availability, mental memory structures, and implicit measurement.
EVP Growth, Sales & Marketing
Gera NevolovichEVP Growth, Sales & Marketing
Gera has been with Hotspex since 2006 and has played a pivotal role in commercializing and establishing Hotspex research technology and tools as preferred solutions for Brand Strategy, Communications, and Packaging at Fortune 100 CPG companies. Gera is responsible for the growth of our company through long-term partnerships with our strategic customers and is a voice of next generation Insights and Innovation practices as a conference presenter and organizer.
Kristina DadswellVP Research
Kristina has spent the past 5+ years working with Hotspex on a variety of research – brand positioning to package, concept and ad testing (among others). Before joining Hotspex in January 2010, Kristina spent four years at Ipsos Reid where she worked in both the Toronto and Vancouver offices. Throughout her 12+ years in research Kristina has managed projects across a number of sectors, including consumer packaged goods, retail, higher education, non-profit organizations, food and beverage, telecommunications, media and health. Kristina’s educational background includes a BA, Honors in Sociology from Queen’s University in Kingston, Ontario, Canada and she has completed the Research Analyst Post Graduate program at Georgian College.
Kamala AllsopSVP, Research
Kamala's involvement in the marketing research and advertising industries spans a number of years and achievements. Kamala brings her accomplished skills to her role as Senior Vice President and focuses them on achieving results for our clients. In a career spanning 20 years, she has held senior positions at Decima, Maritz Research, ABM and Ipsos-ASI. Most recently, as a VP at Ipsos-ASI, Kamala was responsible for managing large-scale advertising tracking and brand equity projects. Kamala has worked extensively in the packaged goods, financial services, telecom and alcoholic beverages sectors for several key Canadian, U.S. and global companies. Her focus is on establishing long-term partnerships with her clients and fully understanding their businesses in order to deliver truly actionable insights.
Jonathan La Greca
VP Strategic Growth & Innovation
Jonathan La GrecaVP Strategic Growth & Innovation
"Life is magic."
BioJonathan leads strategic growth and brand building at Hotspex, which includes taking a leading role helping our global clients accelerate brand growth. He has 15 years of experience ideating, developing, and activating brands across 5 different industries, including both client and agency side. He joined us after 6 years at Canada’s largest oil company, Suncor, where he was a Global Marketing Manager. Jonathan received the gold medal for highest graduating GPA during his MBA at the Schulich School of Business and returned to teach MBA Brand Management shortly thereafter. He’s a brand builder by day and a mindfulness meditation and boot camp instructor by night.
VP Innovation & Research Solutions
Joe SpencerVP Innovation & Research Solutions
Joe joined Hotspex in February 2011 and has progressed through multiple departments to become the Vice President of Innovation and Research Solutions. His focus is to continually innovate and add new capabilities to the Hotspex toolkit. Joe’s career includes forays into information technology, statistical modelling, academia, and consulting. These varied paths share his core strength: problem solving through data. By combining skills from each of these disciplines he is able to create the tools and methodologies needed to create insight from all of the data available in today’s world.
In his spare time Joe is an avid reader and enjoys lazy weekends with friends.
SVP Research, North America
Luke AustinSVP Research, North America
“Be quick to listen, slow to speak….”
Luke’s almost 20 year career in marketing research has covered virtually every sector including automotive, beverage, financial services, packaged goods, not-for-profit, retail and food services in the areas of strategy, new concept development, target definition & segmentation, pricing, positioning, brand equity, communications development, customer satisfaction and retention. Luke is a rare breed of professional in that he is proficient in both qualitative and quantitative methods, enabling him to bring the best approaches to client work.
Nothing thrills Luke more than being with family, from ice hockey and equestrian arenas, to board games on Friday nights, to hosting social gatherings at the home.
Ashley RobsonVP Research
"Do not give up, the beginning is always the hardest"
Ashley has been with Hotspex since 2010. Her 8 years in research has been focused on quantitative packaging, concept, and shelf testing and brand positioning for major CPG companies. Prior to her career in research, Ashley was a Financial Advisor and a Manager of Customer Service at TD Canada Trust. Ashley has a Bachelors of Business Administration degree from Wilfred Laurier University, and she completed the Research Analyst post-graduate program at Georgian College.
In her spare time, Ashley loves nothing more than spend time with friends and family – relaxing, laughing, and making memories.
Managing Director, USA
Aron GalonskyManaging Director, USA
“Anything worth doing, is worth doing right.” – Hunter S. Thompson
Aron has worked across a range of roles through his 16 year career, from analyst, to head of advanced analytics, to Chief Innovation Officer, to account executive, to Group Head. Right before coming to HotSpex, Aron spent 3+ years outside of market research and in the world of brand & business consulting where he built out his consulting toolkit.
Across his career Aron has worked with many of the most prestigious brands in the world, helping them measure, manage and optimize their performance across brand, advertising, customer experience, loyalty, segmentation, new product development and innovation.
Aron has earned a Masters degree and is ABD PhD in Political Science and Research Methodology from SUNY Stony Brook. In graduate school, Aron studied attitude change and persuasion using techniques to understand both implicit and explicit attitudes. Aron is an award winning teacher and published academic author.
Michael DorrSVP Research
"I have no special talents. I am only passionately curious." - Albert Einstein
Michael has spent 15 years within the research & analytics profession, working at large
institutions such Loyalty One and Transcontinental to boutique research consulting firms.
The common thread across his experiences has been deriving consumer insights through
analytics; with skills spanning qualitative & quantitative research, data mining, web
analytics and financial modeling. Industries of keen interest and specialty are grocery
retail, CPG, pharma and wine & spirits. Michael holds an MBA (with a focus on marketing
and research) from the Rotman School of Management, University of Toronto and a
Bachelor of Mathematics from the University of Waterloo.
Toby PillingVP Technology
"Our virtues and our failings are inseparable, like force and matter. When they separate, man is no more." - Nikola Tesla
Toby has over 18 years of development and consulting experience and is proficient in multiple programming languages and technologies from the architecture, development, implementation and management perspective.
He is an advertising veteran who enjoyed many years guiding agency and client through complex digital marketing initiatives, leading large projects for clients such as Mars, Energizer/Playtex, Research in Motion, Government of Ontario, AIM Trimark, Procter & Gamble, Eli Lilly, GSK, Unilever and Whitehall-Robins.
Since moving into Market Research, Toby has focused his creative technology skills on augmenting the Hotspex IP in the areas of data visualization and streamlined data collection. His most recent projects include EAT (a syndicated consumption diary aimed at food manufacturers and retailers), KYZ (our data visualization and delivery portal) and an enhanced, cloud-based version of our QCard software.
Toby was the President and Fundraising Chair of his children’s community-run day care centre and is a volunteer leader with Scouts Canada. He spends a lot of his ‘spare’ time arranging fundraising events and activities on behalf of the organizations and keeps active with scuba diving, squash, & cycling.
Lyda Forero-RubioAssociate Vice-President
“In any given moment, we have two options: to step forward into growth, or to step back into safety” – Abraham Maslow
BioLyda joined Hotspex in 2011 and since then she has advanced through multiple research roles from Research Analyst to AVP. Throughout these years she has worked on variety of research including foundational brand positioning research, concept, shelf and packaging testing across a number of industries, counting retail, CPG, non-profit organizations, telecommunications and financial services among others. Lyda’s academic background includes a BA in Psychology from the National University of Colombia, coursework completed of Master’s in Education, Languages and Media of University of San Martin, (Buenos Aires, Argentina) and she is also a graduate of the Research Analyst Post-Graduate Program at Georgian College (Ontario, CA)
Hotspex the most innovative insights firm in North America: Sharing our most recent insights innovations at IIeX, MRIA, and the ACA conferences
What Drives Innovation in the Market Research and Insights Industry? (Highlights from the 2018 GRIT Report)
The Greenbook Research Industry Trends (GRIT) Report is a critical read for both clients and suppliers in the market research and insights industry.
The report provides insight into 3 important areas:
1. Current health of the insights industry;
2. A perspective on the trends that will shape the future of the industry; and
3. A ranking of our industry’s most innovative clients and suppliers.
3 KEY INGREDIENTS THAT HELPED HOTSPEX BECOME NORTH AMERICA’S #1 MOST INNOVATIVE INSIGHTS FIRM AS VOTED BY CLIENTS
As CEO and Head Innovator of Hotspex, I am incredibly proud of our team at Hotspex for achieving our recent ranking in the GRIT (Greenbook Research and Insights Trends) Report.
Hotspex was voted as the #1 most innovative insights firm in North America by clients (#2 by suppliers just behind Ipsos). We doubled our votes globally to move up from #16 in 2017 to become the #8 most innovative insights firm globally.
From a global perspective, we are excited by the opening of our London office, that now accompanies our two other global offices in New York and Toronto. We have a fantastic team set up in Europe that is already working with some really big brands in the EU.
Zero-Based Budgeting (ZBB) is taking the business world by storm, ushering in an era of corporate austerity that has global companies operating leaner and more efficiently than ever before.
Get prepared for disruptive innovation in TV and digital advertising.
These Screen Matchmakers are introducing new tools and tech that bring TV and digital media closer together, enhancing advertising budgets and delivering better ROI for brands. Attend ACA’s executive forum for a glimpse at the future of media buying.
- 18 days ago@GreenBook Thank you @GreenBook - congrats on another fantastic GRIT report. Reply Retweet Favorite
- 18 days agoRT @GreenBook: Shout out to @Hotspex for ranking #8 in the #GRIT Top 50! Who else made the list? Find out here: https://t.co/CLboKqtIiJ #mr… Reply Retweet Favorite
- 2 months agoA simple smile can improve a celebrity endorser's perceptions. Have you measured whether the emotional associations… https://t.co/pDSddKHOgE Reply Retweet Favorite
- 3 months agoThe Greenbook Survey is LIVE. You can have your say about the future of Market Research AND get a copy of the resul… https://t.co/IPhU3o90Zz Reply Retweet Favorite
- 3 months agoHotspex is SO excited to share this new video with its clients and partners. We hope that it sparks new ideas on ho… https://t.co/fhIC2IxIt8 Reply Retweet Favorite
Voted the #1 most innovative insights firm in North America by clients!
- To contact us at our North America Head Office:
40 Eglinton Ave. East, Suite 801
Toronto , Ontario M4P 3A2 Canada
- Main: +1.416.487.5439
Toll Free: 1.855.586.6531