Regarding Facebook’s New Reactions
We’ve been saying it for a while and maybe the powers-that-be at Facebook finally heard us.
Human emotion runs a wide spectrum and if you can measure them properly, you can provide a much more complete profile of consumer behavior and a better understanding of how brands grow.
While Facebook is being praised for giving its users more freedom to express themselves, is the real winner the advertiser? Who now has access to a new level of emotional data on their content