We are very proud to welcome Dr. Dan Young as our new Chief Behavioral Scientist.
A Ph.D. Cognitive Psychologist and Market Research scientist with 30 years of behavioral science expertise at Procter & Gamble, Dan will be joining us to expand our capabilities in applying cognitive and social psychology, and neuroscience, to important client business questions and brand challenges.
Dan has spent most of his career applying organizational capability to brand strategy, product development, design, and communications.
When asked about why he joined Hotspex, Dan responded “At this point in my career I wanted to work with a company that was creating the future of insights and market research. What really caught my attention about Hotspex is their growing team of curious Ph.D.s in the fields of cognitive psychology and behavior and their track record for innovating within the insights industry”.
Honored as one of the Top Market Research Experts by the P&G Chief Executive Officer and the Chief CMK Officer, and the recipient of the 2013 US and Global Market Research Innovation Award, Dr. Young is gifted in his ability to inspire insights professionals, and as such will also be coaching and mentoring our growing behavioral and marketing science teams, while also playing an instrumental role in guiding our innovation pipeline.
If you want to connect with Dr. Dan Young, please feel free to send him an email.
Author: Jonathan La Greca
Voted among the top global insights consultancies for 3 years in a row, Hotspex is working with 15 of Top 20 advertisers in over 30 countries because we leverage the most innovative approaches from behavioral sciences, combining System 1 and System 2 measures to truly understand WHY consumer behave the way they do. We then apply marketing sciences, such as the Laws of Growth, to help you find out HOW to apply your insights in an actionable way to build distinct and coherent brands that accelerate growth.