Case study on how Hotspex used applied behavioral science and Google’s machine learning to create innovative advertising.
Marketing is more complex than ever as FAANG (Facebook, Amazon, Apple Netflix and Google) have changed the rules on how brands connect and create commerce with the world’s consumers.
Google is now the world’s biggest media company. The race is on between Amazon and Apple to be the world’s first trillion-dollar company. Amazon specifically is helping smaller brands rapidly expand by connecting them to consumers without the need for traditional advertising as the user reviews from 10,000 people can compete with a 30 second TV ad for impact.