Hotspex the most innovative insights firm in North America: Sharing our most recent insights innovations at IIeX, MRIA, and the ACA conferences
The Greenbook Research Industry Trends (GRIT) Report is a critical read for both clients and suppliers in the market research and insights industry.
The report provides insight into 3 important areas:
1. Current health of the insights industry;
2. A perspective on the trends that will shape the future of the industry; and
3. A ranking of our industry’s most innovative clients and suppliers.
As CEO and Head Innovator of Hotspex, I am incredibly proud of our team at Hotspex for achieving our recent ranking in the GRIT (Greenbook Research and Insights Trends) Report.
Hotspex was voted as the #1 most innovative insights firm in North America by clients (#2 by suppliers just behind Ipsos). We doubled our votes globally to move up from #16 in 2017 to become the #8 most innovative insights firm globally.
From a global perspective, we are excited by the opening of our London office, that now accompanies our two other global offices in New York and Toronto. We have a fantastic team set up in Europe that is already working with some really big brands in the EU.
by Michael Dorr & Rob Kitchen – Hotspex UK
On May 10th, the Hotspex UK team was thrilled to attend London’s inaugural IIEX Behaviour conference (presented by our friends at Greenbook and held at the historic BAFTA 195 Piccadilly). After 3 successful conferences in Chicago, IIEX Behaviour has finally crossed the pond with the bold purpose of understanding, measuring and predicting consumer behaviour with behavioural science research.
Author: Shane Skillen
Join us for 30 minutes on Tuesday March 27, 2018 at 12 pm EST to learn to how to improve your advertising and innovation pipeline. Can’t make it? No worries, we will send all registrants a link to the recording.
HOTSPEX will share the innovative journey of how they blended behavioral science and Google technology to improve advertising efficiency.
Our team is very excited about the upcoming 2017 Marketing Research and Intelligence Association (MRIA) conference!
We are proud to have four different speaking and facilitation engagements at this year’s Marketing Research and Intelligence Association (MRIA) conference, themed ‘Unlocking the Future of Insights’.
We are very proud to welcome Dr. Dan Young as our new Chief Behavioral Scientist.
A Ph.D. Cognitive Psychologist and Market Research scientist with 30 years of behavioral science expertise at Procter & Gamble, Dan will be joining us to expand our capabilities in applying cognitive and social psychology, and neuroscience, to important client business questions and brand challenges.
Dan has spent most of his career applying organizational capability to brand strategy, product development, design, and communications.